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Download [ We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement epub ] BY Andi Zeisler – Kindle and Epub

Free download We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement

Feminism has hit the big time Once a dirty word brushed away with a grimace feminist has been rebranded as a shiny label sported by movie and pop stars fashion designers and multi hyphenate powerhouses like Beyoncé It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume presenting what's long been a movement for social justice as just another consumer choice in a vast market Individual self actualization is the goal shopping often than not th. 4272016 I received an ARC of this title from the publisher via Netgalley in exchange for an honest review It is due to be published in wide release May 3 2016The title We Were Feminists Once From Riot Grrrl to CoverGirl the Buying and Selling of a Political Movement sounds like a pretty straightforward condemnation of the sea change that has taken place in American culture regarding feminism But as with all political movements nothing is ever simpleFeminism has become a buzzword It garners clicks for celebrity interviews and can sell anything from building blocks to underwear How has a word so long associated in the mainstream consciousness with angry unattractive malcontents become a marketer s dream This is the convoluted journey Andi Zeisler tackles in We Were Feminists Once There are many paths to trace in the search for the shifting meaning of a political movement but one thing is for sure they almost always lead to moneyZeisler former riot grrrl and one of the founders of Bitch magazine turns a harsh lens on the many industries that have coopted a political movement about euality in order to strip it for parts and make a profit the fashion industry Hollywood the Internet and social media even food and soap brands When once it was a real challenge to find almost any female role models in the realm of popular culture it s now all too easy to choose among Strong Female Characters in various bland marketable flavors Food companies that once appealed family values now peddle female empowerment in a jar Celebrities who have distanced themselves from feminism and its anti men clich s now clamor to endorse it and adopt it into their personal brand The pendulum swings from one extreme to the other the middle ground passed through only to get from point A to point BWe are seeing a rise in interest in gender parity and diversity in film television advertising politics and other public arenas but are we seeing any genuine gains in this inclusion With marketing smoke and mirrors it is really hard to say If you go to Buzzfeed and type feminist into the search box it will return with dozens of lists and articles with titles like 40 Things Only Internet Feminists Will Understand and 15 Reasons Taylor Swift is Secretly a Feminist But you may ask isn t this visibility a good thing This is where it gets the most complicated as the answer is both yes and no The increasing visibility of feminism makes it feel open to people and a wider discourse but at what cost Usually as Zeisler makes increasingly clear the cost is substance and legitimate political engagement Feminism is not the only buzzword that is rapidly losing meaning as its use increases Another casualty Zeisler chalks up to the linguistics of marketing is the word empower Once a signifier of self sufficiency in the underserved and underprivileged it can now be tacked on to anything woman related Have you ever been empowered by lipstick or deodorant Well now you can be In 2003 The Onion announced Women Now Empowered by Everything a Woman Does and the marketing chant of empowerment continues to ring in our ears than a decade later As Zeisler points out advertisers use the term as an all purpose adjective Mad Libs style pop it anywhere in that sentence it ll make sense And the overuse of the word isn t the most troubling aspect of its saturation rather the gendered way it allows people to talk about women and power without using the actual word power is the really frightening bit The market s embrace of feminism is riddled with cynical strategy One of many of Zeisler s examples in order to be seen as a company that cares about women s issues CoverGirl cosmetics donates loudly and visibly to breast cancer research while making no effort to ensure their products are free from known carcinogens This is where the fa ade breaks down and feminism becomes just another tool Are there companies that legitimately care about women s issues Sure but the sheer volume of the market drowns them all together into white noise and leaves us to dig for the truth among the competing and contradictory soundsThe capitalist marketplace adoption of feminism and the systematic devaluation of it as a movement are both tied to a very particular permutation of commercial feminist values the idea of choice feminism also known as white feminism The market is all about choice or at least the illusion of it and feminism in its mainstream embraced version has followed suit It seems that every choice Zeisler highlights can be considered feminist if made by a self proclaimed feminist There is no wrong way to be a feminist You want to be a stay at home mom Feminist You want to work Feminist You don t have an option because you re poor Uhfeminist Choice is a privilege that comes from having options a privilege bought by feminist organizing and activism that now negates that activity by reframing it as choice Choice feminism mirrors capitalism in a disturbing way trickle down theory fails in both arenas and yet we keep treating it like it worksTo say there is only one way to be a feminist is categorically wrong But to say that there is no wrong way to be a feminist is eually misleading As Zeisler notes marketplace feminism is seductive But marketplace feminism is not euality And ours is not the first generation to market feminism with an eye to the mainstream Near the end of the book she breaks it down with harsh truth The feminist movements we re all most familiar with are ones that were able to be easily understood by outsiders with a minimum of difficulty Optics mattered First wave feminists didn t want the presence of women of color to put the kibosh on getting suffrage second wave feminists didn t want lesbian and transgender women tainting the movement with fringe identities Both movements were selling a branded image to wary buyers This buyer s market sensibility creates an environment of exclusion that has continued to plague feminism from its beginnings to the present day People of color and LGBT individuals still find themselves often on the outside of mainstream feminism despite the attempts made to bring intersectional feminism forward and marketplace feminism entrenches the problem further by forever appealing to a mass audience of mostly white buyers with disposable income In other words using feminism as a commodity makes it palatable for the masses but ineffective for those who need it mostSo should we throw away our This Is What a Feminist Looks Like t shirts Despite her unflinching dissection of the problems inherent in using feminism as a marketing tool Zeisler is not immune to the charms of seeing feminism portrayed positively in the media representation matters after all Hers is not an all or nothing argument but rather a call to do what good consumers and activists should always do look for the truth behind the ad copy and don t buy everything the media tries to sell you If feminism these days really does look brighter and funnier cooler and easier than ever before you must also remember that The problem is the problem has always been that feminism is not fun It s not supposed to be fun It s complex and hard and it pisses people off It s serious because it is about people demanding that their humanity be recognized as valuable The root issues feminism confronts wage ineuality gendered divisions of labor institutional racism and sexism structural violence and of course bodily autonomy are deeply unsexy What comes after our current climate of marketplace feminism Postfeminism as a concept came to the fore in the 80s to suggest that feminism was over and we had won since we had a few token females in the major fields and empowerment than we knew If we can t actually be post feminist and we certainly can t anytime soon Zeisler hopes we can instead embrace post marketplace feminism To sum up she gives us this I want idealism to be than a passing fad I want feminism to be meaningful long after no one is singing about it or name checking it on red carpets or printing it on granny panties A post marketplace feminism world may not be as headline worthy but it will be a world that benefits than a commercially empowered few I ve always considered myself fairly knowledgeable about feminism and how easily the media warps women s issues for it s own purposes but We Were Feminists Once uncovered facets of the current state of things that I have been blind to and articulated sentiments I have not been able to put my finger on I ll be the first to admit that I m a sucker for all that clickbait about feminist comebacks and however many times feminists did something on Tumblr These things don t necessarily need to go away most are simply for laughs and internet solidarity But while we re laughing and patting celebrities on the back for making feminist statements we also need to be legitimately engaging with euality and the lack thereof in the real worldWe were feminists once So let s be feminists again 4162016This book is EXCELLENT It s thought provoking informative occasionally snarky and full of things you NEED to hear I have written thus far than 1400 words about it and I feel like I only scratched the surface However as this isn t due to be published until May I m holding back on sharing the review just yet It might not even be a review like a dissertationFull review TK

Free download è PDF, DOC, TXT, eBook or Kindle ePUB free æ Andi Zeisler

We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement

Twenty years' experience interpreting popular culture in this biting history of how feminism has been co opted watered down and turned into a gyratory media trend Surveying movies television advertising fashion and Zeisler reveals a media landscape brimming with the language of empowerment but offering little in the way of transformational change Witty fearless and unflinching We Were Feminists Once is the story of how we let this happen and how we can amplify feminism's real purpose and powe. Finally someone is willing to let the proverbial cat out of the bag by intelligently scrutinizing the conseuences and general ickiness of marketplace feminism In some ways I feel almost creeped out by how accurately Zeisler is able to summarize my own misgivings about the general direction of an empowerment feminism that cares about capitalism consumerism and neoliberal policies than it does about actually improving the lives of women but until now there hasn t been an accessible language to express my own concerns or other feminist leaders willing to say hey this is bullshit let s talk about it honestly Not only is Zeisler sharp in her criticism and hilarious at times she isn t inclined to just sit back and point fingers Instead she offers valuable and thought provoking propositions for how we might finally move beyond the trap of feel good feminism collectively The fact that we find ourselves in a time where young women like myself are asked to justify our decision to vote for Bernie Sanders over Hillary Clinton because real feminists don t vote for men ever apparently most freuently TO other women who also label themselves feminists and often said feminists whose only engagement with feminism is watching Amy Schumer or buying a new Taylor Swift album confirms to me that a paradigm shift is necessary or if not a paradigm shift a way of detaching marketplace feminism from rampant consumerism Amen Andi Zeisleramen

Andi Zeisler æ 2 Download

E means and celebrities the mouthpieces But what does it mean when social change becomes a brand identity Feminism's splashy arrival at the center of today's media and pop culture marketplace after all hasn't offered solutions to the movement's unfinished business Planned Parenthood is under sustained attack women are still paid 77 percent or less of the man's dollar and vicious attacks on women both on and offline are utterly routine Andi Zeisler a founding editor of Bitch Media draws on than. Marketplace feminism is in many ways about just branding feminism as an identity that everyone can and should consume That s not a bad thing in theory but in practice it tends to involve highlighting only the most appealing features of a multifaceted set of movements It kicks the least sensational and most complex issues under a rug and assures them that we ll go back to them once everybody s on board And it ends up pandering to the people who might get on board rather than addressing the many unfinished projects still remainingThis could be my new favorite book on feminism It lays out some of the concerns Zeisler has regarding the movement s rise in profile over the last few years what you might call the advent of Beyonce feminism It s really just a reminder that the work s not done just because we ve converted Taylor Swift Feminism s kind of become packaged as this neat tidy little thing that talks about suads and body shaming and reclaiming your sexualitybut isn t really paying attention to reproductive rights and rape culture and workplace concerns It s a thoughtful easy to read book that made me want to stand up and proclaim YAAASSS than anything else ever has before


10 thoughts on “We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political Movement

  1. says:

    45 starsA stellar book about feminism and how capitalism has weakened its overall political power Feminism has gained popularity as a buzzword than ever before clothing lines plaster the phrase all over their t shirts and underwear celebrities tweet about it all the time and companies are uick to use phrases lik

  2. says:

    4272016 I received an ARC of this title from the publisher via Netgalley in exchange for an honest review It is due to be published in wide release May 3 2016The title We Were Feminists Once From Riot Grrrl to CoverGirl the Buying and Selling of a Political Movement sounds like a pretty straightforward condemn

  3. says:

    I don't know how to rate this because for every statement I agreed with there was something else I REALLY disagreed withThe basic premise I think is that superficial marketplace feminism has become very visible and we haven't seen corresponding strides toward actual social justice In my opinion her delivery and examples don't do her main point justice and it gets rather messy But it's hard to write a book like this tha

  4. says:

    We Were Feminists Once From Riot Grrrl to CoverGirl® the Buying and Selling of a Political MovementW is a fascinating study by Andi Zeisler founding editor of Bitch Media of how feminism has been transformed fro

  5. says:

    I really appreciate the amount of research presented along with her personal musings on everything I would not have thought a robotic narration would be the perfect pairing for an exploration of feminist movements and improvementsI was wrong it worked perfectlyWell researched well written and completely level headed and a little funny this will be something I highly recommend to everyone

  6. says:

    Marketplace feminism is in many ways about just branding feminism as an identity that everyone can and should consume That’s not a bad thing in theory but in practice it tends to involve highlighting only the most appealing features of a multifaceted set of movements It kicks the least sensational and most c

  7. says:

    uick and readable if a little preaching to the choir Definitely covers a lot of where I've been uncomfortable with the use o

  8. says:

    Finally someone is willing to let the proverbial cat out of the bag by intelligently scrutinizing the conseuences and general ickiness of marketplace feminism In some ways I feel almost creeped out by how accurately Zeisler is able to summarize my own misgivings about the general direction of an empowerment feminism that cares about capitalism consumerism and neoliberal policies than it does about actually improving the lives of women but

  9. says:

    I got about 23 of the way into this before I had to put it down I think Zeisler does a fine job of discussing marketplace f

  10. says:

    this book was a breeze of fresh air with all its humour and all sides of the issue analysis the structure was messy af and it made me get lost often but overall I think it is a very interesting and even informative read for anyone interested in the way a lot of aspects of capitalism and our modern society deal with feminist